Twitter announced yesterday, the release of a special guide for business, Twitter 101. The special, online guide is written by Twitter and Sarah Milstein — and to my surprise it’s a valuable resource for anyone looking at Twitter as a possible tool in their marketing arsenal. I’d dare say that most, currently on Twitter, need to take a look at it to re-learn practical tips for using it successfully.
Inside the Twitter 101 Guide
Getting Started: For beginners, this section is a great start to learning everything you need to know about Twitter, before you begin. The best tip here is, its not an all or nothing proposition – start slow, focus on your goals.
Learn the Lingo: For those confused by Twitter’s own language, this is a great guide to understanding what everyone is saying when they talk about Twitter.
Best Practices: This is the juicy part with several tips that will help you be more successful in using Twitter for marketing and business. Most important here… “think of Twitter as a tool to build relationships rather than a tool to broadcast.” That pretty much sums it up.
Twitter for Business Case Studies: For those of you who are still not convinced Twitter has any value for your business or marketing… this is a great place to start. Twitter case studies walk through how you can benefit in marketing, awareness, branding, connecting with customers, increasing sales, and more.
Teusner Wines Twitter Case Study
Tasti D Lite Twitter Case Study
Coffee Grounz Twitter Case Study
Naked Pizza Twitter Case Study
American Apparel Twitter Case Study
Twitter Resources in the Guide
On top of all the information provided in the Twitter 101 guide itself, Twitter has also listed a ton of resources that will help you on your journey… books, articles, and blog posts. All of them are great reads.
It’s a definite read if you aren’t convinced Twitter is a good place to be.
… looking forward to connecting with me!
Maria 
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