Online Marketing for the Do-It-Yourself Entrepreneur & Small Business
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Monitor, Rinse and Repeat is where the magic of “working smarter, not harder” begins. Monitor is made up of the systems, analytics, measurements, and data that will help you make better marketing decisions. In order to work smarter (not harder) you need to have systems setup to consistently monitor your online marketing activities. If you’re [...]
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Convert is far more technical and strategic than any other part of the IMPACT Marketing Formula. It’s made up of the strategies, measurements, and fundamentals of converting your ideal audience into a qualified lead and/or purchase. It’s the point at which all your Target, Engage, and IMPACT efforts culminate and you either see results (ie [...]
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IMPACT will help you have a voice and a unique presence in the marketplace that goes far beyond a brand or made-up persona. In the first post of this series, we looked at what IMPACT is for smart online marketing. IMPACT helps you connect with your ideal audience beyond the visual, to connecting with them [...]
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This post is an excerpt from our free 30 Days 30 Ways Online Marketing program.
Smart small business marketing involves creating impact. IMPACT is the art of building a tribe, a loyal community that is not longer just following you but raving about you, your business, your products/services and what you stand for. It’s about [...]
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This post is an excerpt from our free 30 Days 30 Ways Online Marketing program.
Engage is all about what happens after you’ve been found by your audience. Its about applying everything you know about your audience and building a relationship with them, as a whole and individually. Engaging is, for the most part, [...]
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This post is an excerpt from our free 30 Days 30 Ways Online Marketing program.
Target is all about getting found by your ideal audience. You can NOT be successful in online marketing without effective activities that target your audience. Target is about understanding your audience (beyond demographics), how to find them, and how best [...]
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Smart companies understand the need to keep up with and understand consumer trends, because they not only apply to big companies, but to businesses of all sizes. Consumer trends can help you understand what’s coming up and how market changes may affect your overall online marketing plan. Great insights have come out from TrendWatching’s [...]
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