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Book Reviews

Growing a company, any company, is a very demanding and difficult task to accomplish. Many businesses, large and small, never make it past the bootstrap days of start-up. Many entrepreneurs never take their ideas into implementation. Whether you’re a service professional, owner of a small business, or even a part-time blogger looking to [...]


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Me 2.0 by Dan Schawbel is the latest book to hit the shelves, focusing on personal branding in the digital age. Here’s my official take on this exciting new book:

Me 2.0: Build a Powerful Brand to Achieve Career Success

… looking forward to connecting with you!
Maria


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Tactical Transparency, by Shel Holtz and John C. Havens, is the latest entrance into the phenomenon we all know and love… a well-worth-the-read entrant at that. While it’s written from the enterprise perspective, it’s application is truly needed by every business using social media in their marketing efforts. Here’s my two cents…


… [...]


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Leo Babauta’s thought provoking book, Power of Less, is more about the action of simplicity and it’s incredible ability to clarify and catapult productivity in life — business and personal. Here’s my take:

What Others Are Saying
MicroPersuasion has an excellent look at the Tao of Marketing, Doing More with Less
FreeLance Switch Power of Less Book [...]


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After doing a book review for David Meerman Scott’s fabulously groovy book World Wide Rave, I was contacted by Corey Perlman to check out his new book eBootcamp: Proven Internet Marketing Techniques to Grow Your Business. Of course, I agreed and here’s my official review:


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Officially launching tomorrow, the new book by David Meerman Scott, World Wide Rave is absolutely awesome and a must read book for 2009. If you’re a small business, CEO, author, or just someone who is interested in digging into the reality of new media marketing has to read this incredibly insightful book.

David Meerman Scott’s [...]


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