TGIF Social Internet Marketing Weekly Wrap Up

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Blogging and Blog Promotion

Megatrends and Blogging from ProBlogger: Great definition of and list of megatrends, duely noted that some bloggers should align with.

5 Ways to Measure Business Blogging Success from HubSpot: Great summary of how to measure success.

Copywriting and Sales

Long Sales Copy Tips from CopyBlogger: You know, as a regular reader, I’m not a fan of long copy. With that said, if you MUST use long copy, these are great tips to follow.

Internet Marketing & Online Business

Huge Mistake by Mars Candybars from B.L. Ochman: Simple mistake that will cost this campaign, especially given their market is women.

Web 3.0 and Industrial Revolution from Social Computing Journal: Great insight and look at what’s coming up on the web and how it will apply to increased efficiencies in content creation, as related to business.

What to Measure in Your Online Funnel from HubSpot: Great look at the bare minimums you should be measuring to make sure your online marketing efforts are actually paying off.

Interesting Eye Tracking Study Results from ProBlogger: Many are not a surprise, but consider these when designing and building your online presence.

PR 2.0 and Press Releases

Reviving the Traditional Press Release from Brian Solis: Lengthy post with tons of meat, well worth the time if you’re looking to leverage press releases.

Social Media Marketing

Social Media Example – Miller Brewing from Ignite Social Media: Great look at Miller’s efforts in the social media landscape, I love their simplicity.

Social Networking & Facebook

Facebook Connect Includes Google through OpenID from Inside Facebook: Great news and a definite sign of the times.

Twitter & Microblogging

The Reality of Twitter from MediaPost: Great insight and an obvious observation about where we’ll be with Twitter down the line, the masses (according to their behavior) are already showing signs.

What Happens With Twitter’s Recommended Users List from ReadWriteWeb: Good information and look at what actually happens to follower count, but remember, followers does not equate to sales or influence.

Twitter, Local Business, and Results from Marketing Pilgrim: Great look at the results local businesses are getting on Twitter. Always remember it must align with business goals and your market’s needs/participation.

Twitter Offering Premium Business Services By End of Year from The Next Web: As I noted in a post 2 short weeks ago, Twitter has confirmed it’s intent to offer premium business services.

Word of Mouth Marketing

Finding the Quiet Leaders from Brains on Fire: Great, insightful post on finding that segment of your market that can be the most influential.

Dealing with Negative Comments from Andy Sernovitz: Great, great, great advice that is often missed by marketers and businesses on how to best handle the negative from your market.


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