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Important Viral Marketing Lessons from AllState’s Bergwood.Net Campaign

Chances are you’re guaranteed to fail at viral marketing, if you don’t look at it in the right way.  It involves creativity and timeliness.  Creativity to invoke the participation of your target; timeliness to be at the right place at the right time with the right message.  There are viral experts who have the “gift,” [...]

Video How-To and Video Marketing Basics

[Note:  This post is part of the Marketing Masters Guide Blog, which is joining the WSD blog.] Video marketing, or viral marketing as it’s called, can be a tremendous tool for entrepreneurs and small businesses alike. The potential of video hits across all spheres online and even has a place in offline marketing activities. [...]

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