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Facebook is Stepping Up in Video But Don’t Get Too Excited Yet

December 6, 2008

Facebook has made some notable changes to their video offering.  But there’s still a lot to be desired, especially for those hoping to use facebook for video marketing.  Facebook now gives you the ability to embed your own videos and added the ability to use HD videos.  But don’t get too excited. Facebook is not becoming [...]

December 6, 2008 · Gadgets and Tech
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Online Community Building: Making the Decision to Build a Super Niche Social Networking Site

November 19, 2008

Monday we covered taking social networking participation to a whole new, profitable level.   Yesterday, I opened your eyes (I hope) to the huge difference between influence and impact and how the latter is only found in going past participation to the level of building and leading a community.  Today, given the possibilities shown I’m diving [...]

November 19, 2008 · Social Media Marketing
9 Comments


Beyond Social Networking to Profitable Community Empire

November 18, 2008

Yesterday I covered how social networking could be taken to the next profitable level, as in the participation level.  It’s inarguable, social networking participation is a key component of any social media marketing plan.  Yet, participation alone is not going to assist any small business in the powerful factors of dominating the influence factor in [...]

Social Networking Taken to the Next Profitable Level

November 17, 2008

Social networking, the power of community, conversations, and influence.  It’s truly one of the most powerful tools you have in your internet marketing arsenal.  Whether you’re a blogger, service professional, or small business… you have to know by now, social networking is a must have tool in your arsenal.  A great example of how you [...]

Social Networking and the Power of Influence

November 13, 2008

Social networking is a very powerful tool for many reasons.  And, as common place as social networking is in today’s online marketing plan — I’m still amazed at the amount of solopreneurs and small businesses that still don’t understand it’s tremendous power.  Using social networking is not about traffic, it’s about influence:  your influence on [...]

November 13, 2008 · Social Media Marketing
7 Comments


Doing Social Media Marketing Right with Nancy Marmolejo

November 4, 2008

If you’ve read this blog for any amount of time, you know I’m a huge fan of Nancy Marmolejo of Viva Visibility.  This diva has taken social networking far beyond just setting up profiles and has mastered the art of actually building business from using social networking to a whole new level.  Her insight and [...]

Social Networking as Part of Your Social Media Optimization Strategies

October 30, 2008

I’ve been covering social media optimization, starting first with what SMO is and how it can affect your SEO, then covering the importance of Social Proof as part of SMO — today I want to expand on the importance of Social Networking as part of your social media optimization strategies.  Social networking is one of [...]

October 30, 2008 · Blog Marketing
23 Comments


Social Media is About Communities Not Technology

October 21, 2008

Jeremiah Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes:  Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social internet to market whatever it is they are marketing.  While the Roundtable focused on the [...]

October 21, 2008 · Social Media Marketing
5 Comments


Web Success Diva’s Facebook Disabled for Nudity?

October 17, 2008

… Perhaps the pictures of my son in his hospital gown were a little too racy.  Or maybe it was the fact that I had reached 5000 connections and still had over 1,500 requests from others sitting in my account… I guess there is a new strategy spammers are using to attract hundreds of people [...]

Facebook Puts a Hold on Google Friend Connect for Privacy Issues

May 15, 2008

One of the many things the Diva team loves about Facebook is they seem to have a really good handle on the importance of user privacy. They act quickly on SPAM and unscrupulous behavior and even though that can be a pain in the *ss for some of you — it’s rare you find [...]

Your CRAZY if you think you do not have time for that Facebook!

March 4, 2008

Period. In my mind, that’s all that needs to be said. And I know, I’m going to hit a lot of old school nerves, but anyone who thinks they do not or can not find time connecting consistently on Facebook - your absolutely, certifiably crazy. Listen, let me put it to you [...]

March 4, 2008 · Social Media Marketing
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Free “Don’t Pimp Yourself on MySpace” Teleseminar Coming Up

January 20, 2008

7 days and counting.  I’ve really tried to walk my clients through the “thought processes” that an online marketer would go through in setting up profiles.  Online marketing is about getting all the little components to work together - helping each other in a way - like a big effective, efficient machine.  One that engages [...]

January 20, 2008 · Social Media Marketing
1 Comment



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