Smart Online Marketing and Social Media Tips

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• The 10 Social Media Metrics Your Company Should Monitor
  You need to track, measure, analyze and learn. This is certainly the case with social media. Great tips here.
• How to Help XXI Century Kids 1st Foundation
  As always, @DannyBrown's 12for12k is doing good work. Check it out and become a blogging supporter.
• 5 Landing Page Tips To Boost Your Conversion Rate
  Landing pages are critical to most businesses, it's all about conversions (whether lead generation or sales). Great tips here for optimizing most landing pages.
• Content thieves: I want to punch you in the face
  I think this is a great way to fight plagarism and perform a great public service notice to help people avoid companies that operate in this matter.
• How to Turn Your Twitter Profile Page into an SEO Masterpiece
  SEO and social media have created a need for marketers to learn how to effectively optimize social media properties/pages/profiles for SEO. We call this social media optimization, great tips here on optimizing your Twitter profile.
• Yoast: Google & Microformats: Drive More Traffic
  Great look at a little known tactic to play with the information listed in Google SERPs (search engine ranking placement).
• Your Product Doesn’t Have to Contain 100% Unique Content
  Content marketing is all about creative, unique content. I don't entirely agree with the assumptions of this post, but there are some good points made here. You don't have to reinvent the wheel, although you must create compelling content.
• Social media study: 91% of mobile users go online to socialize
  Fabulous information about the tie between mobile and social media.
• What is Your Blog About?
  Effectively communicating who you are, what you do, and why your audience should care -- can not be overstated as critically important. Never assume your audience will know or understand. Spell it out and make it convenient for your audience to learn about you. Great points in this post.
• 5 Fantastic Facebook Fan Page Ideas to Learn From
  Great look at how Facebook pages can be used as marketing tools for your business.
• Jobs That Will Be Replaced By Social Media
  A quick post highlighting how social media is changing industries across the board.
• Sometimes the ROI is just in the People
  Great information, on the reality of ROI in the relationship economy that business operates in.
• How To Enable Comments on Google Reader Shares In Buzz
  Google Buzz is the new kid on the block, within social media, but becoming quite the techno-geeks favorite. Google Buzz is not for every business, in as far as marketing goes, but can be a great collaboration tool within your company, larger or small. Great tips on how to enable comments, increasing conversations within Google Buzz.
• Don’t Be a Chicken: 6 Simple Steps to Creating Online Marketing Videos
  Online video is critical for businesses of all sizes, not only for SEO, but for interactivity in your online marketing -- often times making your business more human. Great tips here on getting off your duff and doing the video thing.
• The Dark Side Of Blogging: When Free Gets Ugly
  This post holds some absolute truths about offering free to attract our ideal client/audience... and the double edge sword it also implies for your business. Free offerings are an integral part of your content marketing efforts, but you must balance free with value and paid offerings.
• 5 Tips to Being Productive in Social Media
  Social media marketing can definitely be a black hole, especially when businesses focus on tactics rather than strategy. This post has important tips on how to effectively manage your time when using social media.
• 10 Steps For Self Promotion
  We're all told that self-promotion is a major no-no in social media and the age of the empowered social consumer. This is not entirely true. This blog post has a great list of ways to intelligently promote yourself, your products, and your services.
• 3 Reasons Why Your Facebook Page Needs Google Analytics
  Tracking and analytics, across your entire social media efforts, is critical to making smart marketing decisions. Whether you're a small business, one-man-show or a large corporation -- you need to understand what is working and what is not working. Not only will you significantly increase your ROI, you'll also be able to leverage opportunities that can exponentially increase your success.
• 3 Reasons Why Your Facebook Page Needs Google Analytics
• 10 Steps For Self Promotion

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About the Author...

Maria Reyes-McDavis is a colossal geek brainiac, certified genius IQ with university degrees in Finance, Economics, Business Management and an MBA. Maria has served over 300 pro-level, digital marketing clients as founder of online marketing firm Digital Peas & Carrots. Maria is Founder and Editor of Hyphenated Americans, a conservative politics blog and Proverbs 31 Project an online women's ministry. Most importantly, Maria is a wife to her king, mother of 3, lover of basketball (Go Lakers & Clippers!), classic cars and is currently training for professional women's roller derby!

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