Smart Resources: Online Marketing and Social Media Tips

by Maria Reyes-McDavis

Here’s our picks for today’s smart online marketing and social media tips from across the blogosphere, enjoy!

  • Yoast: Optimizing for Rich "Jump To" Snippets
    Great, great information important to your SEO efforts. Google Snippets are a great area to consider in your optimization check list. Good instructions/tips here.
  • Google Helps You Find Things Nearby
    Mobile is critical to search marketing and online marketing. Google is now making it easier for people who are using location to find what's near them... all the more reason for companies to get themselves listed in the local side of Google and to have a mobile ready site.
  • The Critical Mistake that Keeps Bloggers Broke
    This is an important post to read for bloggers, professionals, and small businesses using blogging as part of your revenue building process. Very important tip here.
  • Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter
    This is excellent information about integration in social media to be more relevant to your audience. We are in the era of real-time with socially savvy consumers, to not integrate these key components could be costing you money -- whether your business is large or small.
  • When Google Local Gets it Wrong
    Understanding what can go wrong with the technology you are using to market online, is important. This post shows a case in point with Google Local.
  • SEO and Social Media Matter for Press Coverage
    This is excellent information for PR pros and the DIY small business. Learn the lesson, optimize everything for your multiple target audiences. Period. Everything, social media, press releases, and beyond.
  • Facebook’s February 2010 US Traffic by Age and Sex: All Groups Growing, Men More Quickly
    Understanding the demographics (current and trending) of the social media sites you are actively marketing on, can be extremely important in helping you make the right marketing decisions. This is a great look at the recent trending demographics for Facebook. Must look at for small businesses, sports marketing, non-profits and political groups.
  • Is your site hacked? New Message Center notifications for hacking and abuse
    Anyone marketing online who is not using Google Webmaster Tools is insane. Great tools, including this service to notify you if your site is hacked, are great and very helpful in managing your web presence.
  • Twitter Turns On the Stream for Big and Small Alike
    Live streaming results are soon going to be everywhere, not just in Google. All the more reason for small busiensses and others using online marketing to get with the social media game. Twitter and its streaming participation has serious potential for most people/businesses and far beyond. Non-Profits and political action groups are having great success mobilizing their audiences.
  • Small Business Marketing with Impact (Part 2)
    This is a post we did, sharing an excerpt from our free online marketing program. It looks at the importance of impact in your online marketing, going far beyond the basics to creating a total experience for your customer.
  • Word of Mouth Tip #54: Always ask for their email
    Simple, yet very important step all should use in their marketing. Email is still king when contacting your customer -- whether you're a small business, non-profit, political candidate, musician... get their email.
  • How To Get Photography For Your Blog
    This is a great post. Images (and other forms of media) are great additions to your blog, making it more engaging and meaningful. This is especially true if you use images to represent a point you're making. Great tips on finding free images and crediting appropriately.
  • How To Get Photography For Your Blog
  • Google Maps Integrates Flickr Photos
    Google Maps and Flickr photos are very important in your inbound online marketing. Both are integral to local search marketing and SEO efforts, especially since Google Maps is now being integrated into Google Local and both (Maps and Flickr) are fully integrated into the universal search results. Good information for all small businesses, ministries, non-profits, and political action groups to pay attention to.
  • Options Continue to Grow for Musicians on Facebook
    What's great about these options is that they make smaller bands and indie groups have the same big access the big players have. I'm also excited because Facebook seems to be embracing more multimedia options, which will play into the entire platform for everyone -- small businesses, non-profits, ministries, and political action groups. Good stuff to stay on top of.
  • Embedded Mobile Traffic Rapidly Grows
    Great, great information for all businesses large and small. Mobile has also been a big player for non-profits and political action groups, as well as political candidates. Mobile can be inexpensive and is definitely something you need to look at if you're serious about marketing in the future!
  • Beware the BCC: Copying Can Make Us All Blind
  • 8 Reasons You Might Not Be Getting Many Comments
  • Even Google Employees Get Delisted

About the Author...

Maria Reyes-McDavis is a colossal geek brainiac, certified genius IQ with university degrees in Finance, Economics, Business Management and an MBA. Maria has served over 300 pro-level, digital marketing clients as founder of online marketing firm Digital Peas & Carrots. Maria is Founder and Editor of Hyphenated Americans, a conservative politics blog and Proverbs 31 Project an online women's ministry. Most importantly, Maria is a wife to her king, mother of 3, lover of basketball (Go Lakers & Clippers!), classic cars and is currently training for professional women's roller derby!

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Tagged as: Blogging, Online Marketing, Social Media

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