Just came across a great spot from @problogger sharing the Ruder Finn Intent Index (published quarterly) and his look at 22 Reasons Why People Go Online. Great information to check out, especially if you’re one of the few that is not convinced about the power of the social web 
For those of you who don’t live under a cave, it’s still a great piece of data to check out.
Here’s a list of the major reason groups:
Do business, shop, learn, have fun, socialize, express yourself, advocate.
Some interesting results across major groups:
More than twice as many people go online to socialize (82%) than to do business (39%) or shop (31%).
72% of people go online just to become part of a community.
More than 3 in 5 Americans (63%) go online to influence others’ opinions or express contrasting or oppositional views.
Did you catch those numbers? If you’re a US business or marketing a ministry/non-profit — and you still don’t see the value and ROI potential of the social web — we need to talk.
It really shouldn’t be surprising, we are social beings and people are now feeling the real power of being able to instantly and globally connect with other social human beings. Smart marketers and business owners are learning how to tap into their audience where they’re at on the social web.
That’s my two cents. I’d check out the Index for yourself — it’s dynamic and you can dive into groups and sub-reasons.
Maria 
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