Content scrapers, the bottom feeders of the Internet, publish your content without your permission for their own gain — search engine rankings, traffic, and profits. Often times, the content that gets scraped will show up above the original, basically stealing valuable traffic and rankings from you. And while you can’t eliminate scraping completely, there are very simple steps you can take to ensure that you at least gain some benefit from their actions. An often neglected action is to include anchor rich text links in your RSS feed.
Most spammers use RSS feeds to scrape your content, placing anchored links within your feed will bring the benefit of not only getting credit for your work but possibly building valuable links back to your blog/website. It won’t stop the scrapers and it won’t protect your content, but it will “beat the scrapers” at their own game.
For Wordpress, the easiest way to add anchored links is to use the RSS Footer plugin from Yoast.
RSS Footer is super easy to configure, I’d suggest something like this:
Which would look something like this:
Just be sure to check the option to have it at the top of your RSS Feed, so that when content scrapers pick up your feed, they also pick up the anchor text rich links and attribution to you 
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Update: Adam Singer has a great post that expands what I’m talking about on content scraping!
About the Author...
Maria Reyes-McDavis is a colossal geek brainiac, certified genius IQ with university degrees in Finance, Economics, Business Management and an MBA. Maria has served over 300 pro-level, digital marketing clients as founder of online marketing firm Digital Peas & Carrots. Maria is Founder and Editor of Hyphenated Americans, a conservative politics blog and Proverbs 31 Project an online women's ministry. Most importantly, Maria is a wife to her king, mother of 3, lover of basketball (Go Lakers & Clippers!), classic cars and is currently training for professional women's roller derby!
