Domino’s has become yet another example of why it’s so important for all businesses (large or small) to monitor their online reputation. As Brian Solis states in his excellent blog post covering the timeline of the Domino Effect, “Domino’s brand cultivated in 49 years… damaged in 30 minutes or less.”
Read Brian’s full post:
Update: After posting this, I ran across an excellent, super groovy post from @BethHarte showing how one Domino’s owner is taking social media by the horns… this is an excellent, real-life post of a business owner who gets it. Great, great stuff!
Read the full post here:
Chicago Domino’s Gets Social Media
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… looking forward to connecting with you!
Maria 
What Others are Reporting on the Domino’s Effect
A Monster’s Inc Move at Domino’s from Valeria Maltoni on Social Media Today
The Domino’s Effect at Buzz Study
The Domino’s Effect from PR Blog News
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