Web Success Diva

Is your website Social Media Marketing Ready?

January 27, 2008 · Social Media Marketing

… okay, so we work with you, or you some-how master this Social Media Marketing thing… what happens when your online audience, bloggers, reviewers, and influencers visit your website? Probably not much happens. Chances are your website is not ready for the Social Media traffic your sending its way.

As a coach, consultant, author, freelance writers, speaker, training, and other online entrepeneur — chances are, your website is not even close to being up to par for your newly coming social media marketing traffic. Why? Your likely still applying the old rules to online marketing in your website presence and your website is not even close to being social media marketing ready. Here are some tips to get your website ready for all that social media marketing traffic you’ll be getting soon:

Is your site easy to link to, even if I want to link to specific products or services? I crawl the web on a daily basis and I’m amazed at how many people really do not get this very important, yet super easy way tip. Make sure someone (blogger, reviewer, influencer, or anyone online) can easily link to you. The important thing to note here, is you don’t want a bazillion generic links heading into your home page - leaving your audience left to blindly navigate. (General links never do any benefit for you, but links to very specific stuff on your website will bring great qualified traffic). Here’s an example: a blogger has reviewed your eBook and wants to provide a link in the reviewed post. Its a raving review, this is great opportunity for you. Now lets say you have one product page, with all your ebooks on that one page. The reviewer would then need to link to that one page and give directions on how to find that particular eBook. The more you have the more diluted that link becomes. Now imagine this… Your website is social media marketing ready and yes, there is a main product page, but from there you have a landing page for each of your eBooks. The reviewer is able to link to the specific page, for that specific eBook. I’m willing to bet the farm (if I had one) that the second type of link will bring much more sales to you than before. The point is… make sure anyone online can link directly to your pillar revenue builders. Each product should have its own page, each service should have their own page, and so on.
Do you have a media page? Some social media experts call this a “social media page” or whatever. Its basically a page that makes it very easy for bloggers, reviewers and other online entrepreneurs to easily find exactly what they need from you on a particular product/service. When you market a particular product or service, each one should have its own resource page available to reviewers, bloggers, and the like. Make it easy for others to market your product/service. Anyone who does not have a Contact or Media Room page on their website is not social media marketing ready. Period. What are things to include on this page? Direct contact information (give an email or phone that actually works and reaches a real person); excellent product pictures and screenshots (make sure you have an ebook cover for your eboook and provide screenshot or samples of what your offering); if you are requesting reviews make sure you have links to downloadable versions - make it as easy as possible for them to review your products/services; always provide links to reviews, online mentions, and the like (your online audience wants to know what others are saying about you and your stuff); basically, make sure that everything and anything associated with you, your products, and services — is easily accessible to those who want it. They shouldn’t have to click 5 links to find the resources they need.

Other quick tips include: make sure you have a blog, make sure you have no dead-links or dead-ends on your site or blog, make sure your pictures are all crisp and clear (don’t look like a chop-shop, social media participants need to see your best foot forward), do not only offer “info-mercial-type” copy - provide value and authenticity - these go along way.

The point is, you can build this massive network of social media marketing tools and presence online, but if where they go isn’t conducive to that kind of traffic, your wasting your time.

Do you have any ideas about getting your site social media marketing ready? Sharing is caring

To Your Success,

Maria Reyes-McDavis

Social Media Marketing, Branding, and Visibility Expert

Only 32 days left… watch out for “30 Days, 30 Ways” and an exclusive opportunity to work with the Diva of Social Media Marketing… absolutely free! Like I said before, my colleagues already think I’m crazy, so what the heck!

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