Internet Marketing Consultants Biggest Client Challenge?

… far and away, its the need to “re-educate” my clients on how Internet Marketing really works. This challenge can sometimes be unsurmountable… unfortunately, only the client is injured over the long-run.

Let’s face it, there’s alot of crap being shoved down your throat, at every turn. Gurus claim to have the “system,” “answer,” “blueprint,” or whatever the key phrase is these days. They come in nice little, digital download files - really just Word documents turned into a PDF. They claim to have used that exact technique, tool, system, or gadget - to catapult their entire business to the heights it has reached today. There are claims that seem almost too good to be true, but if it weren’t true, why are all these people saying it, right? How about, if you spend just thousands of dollars, sometimes even as much as a morgage — you’ll get to sit in a room with other people who paid thousands of dollars, and you’ll all catapult to great heights.

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Look, I’m certainly not passing judgment on any program or service that currently exists — and just may have sounded familiar. My point is, there is a lot of crap online. Period. Such a significant amount, that certain segments are million dollar industries.

My challenge, when partnering with a new client is to “re-train” their mind, so to speak, to see things from the big picture spectrum — using tools and techniques proven to work. While working along side these clients, I’m forwarded the opportunity to educate them simultaneously — because so much of every decision you make as a business owner, can and will affect your overall marketing efforts. This case is more so true with online marketing. You can try a gadget here, seek the opportunity over there, do the “chase-your-tail-for-the-next-big-thing” action plan — and get hit or miss results… Or you can do things the right way, with the right expectations… and actually exceed your expectations. Simple.

This naturally leads to what I believe are the biggest myths out there within the massive amount of crap circulating:

• Success can happen over-night. True. But your odds are better to make millions playing the lotto than to actually succeed over-night by using one “miraculous” tool. Anyone whose ever achieve it will tell you, it takes time, patience, and a cohesive, proactive plan to achieve success. The same is certainly true with online success stories.
• Success can be bottled and systemized. What a load of stuff. Absolutely not. This dynamic is exponentially true in the online environment. Its a whole new ballgame, competing within a market that is global is scope, in most cases. Online marketing success - which equates to dramatic revenue generation - happens with a comprehensive marketing plan - that includes a whole lot more than that so-called “magic” wealth generation audio mini-course you just paid for. Case in point, after 10 years in this business - I can say not one client online strategy plan is the same. Not one, even within the concentrated niches that my services are offered.

Those two things drive an entire industry of millionaires making money from people buying products/services that promise the “American online dream.” The dream does exist, its just a whole hell of a lot harder to achieve than your told. Promises of prosperity sell… lifestyles sell… the prospect of actually having to do work, does not sell…

… Unfortunately, its reality.

After thinking about this question - I realized… that’s exactly what I love about my “job.” I am allowed to create real change and momentum in someone’s life and the lives of all those we reach in our partnering together. It’s pretty cool. (<– by the way, that’s about as sappy as I get)

The moral to my rambling? Success takes time, hard-work, and the right knowledge. It takes a reality check and a good, healthy appetite for challenges.

To Your Success,

Maria Reyes-McDavis

The Web Success Diva

Related Diva Posts:

• Client Internet Marketing Studies Soon to be Released.
• Answers to some quick online marketing questions…
• Great posts in the internet marketing blogosphere…
• Increase Your Sales/Optin Conversions with Multi-Media…
• Online Marketing Success “Secret Sauce”… The Big Foot of Online Ventures!

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