Email Marketing for Bloggers: RSS Blog Broadcasts

by WebSuccessDiva · View Comments


Bloggers, of all kinds, should consider tying their email marketing and RSS marketing strategies together, for automated delivery of blog content . Aweber is a great email marketing service that let’s you easily and seemlessly provide RSS marketing through the more familiar interface of email. Their blog broadcast feature is a great one to allow your readers to subscribe via the medium they are comfortable…. This is particularly helpful considering RSS has not hit mainstream outside of the “early adopting” bubble that most bloggers operate in.

Setting Up Your Blog Broadcast

When your readers subscribe to your blog via an AWeber form, they are considered “email subscribers” however, because they subscribed on a blog – you have to make special considerations for how you will communicate with them via email. The most recognized way is to set up a “blog broadcast” in AWeber to automatically send them the blog post via email – because this is what they will expect.

Log in to your AWeber account

Login to AWeber

Select the list that refers to your blog subscribers

Blog Broadcast List

Select “Messages” – “Blog Broadcast”

Broadcast Messages

Select Create New Blog Broadcast

Create Blog Broadcast

Enter your FEEDBURNER feed

Blog Feedburner URL

Click “Load Template” for the standard, single post template

Load Template

It’s on the left side, below the field that has the templates listed, you’ll have to scroll down.

It will populate, scroll down and set your delivery settings

Delivery Settings

#1
All times are eastern. If you’re going to have it automatically update every time you post, leave it at the default.
#2
To have it send out every time you post, you’ll leave it the way its defaulted.
#3
Always have the links clickable, so you can track, just like with email marketing.

Syndication settings

Syndication Settings

#1
Yes, you want this. It creates an archive (html and rss).
#2
Twitter, when you post it will automatically submit it to your Twitter account, and they see the email or blog post.

Click Save Blog Broadcast

Your set!

… looking forward to connecting with you!

Maria :-)

More Information – AWeber Email Marketing

Email RSS Marketing for Bloggers

AWeber and RSS Marketing for Bloggers from Authority Blogger Forum

3 Ways to Use RSS On Your Site from SlipFire

AWeber Review, Blog Basics for Beginners

Double Your RSS Feed Count from the Net Fool

RSS to Email from AWeber Blog


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