Today’s top ten (twelve today) picks across the blogosphere, covering such topics as blogging, social media, twitter, social networking, and beyond. Let’s dive in and get our learn on!
The Difference Between Hard and Hard Work This is such a great post and reality check for all those new to blogging, social media, and online business. Heck, business in general. Love this — “Results from business are rarely achieved easily. And as much as we’d like to use case studies as a template for what we should do, the truth is that someone else’s approach (much less that approach distilled into a two-page PDF) is often not going to line up with our business.”
Creating value versus optimizing revenue BRILLIANT: “No matter what your product is, the only way to make money long-term is to make a lot of people happy, and then getting some % of the value you created back, in return. The right strategy to build a long-term sustainable business is to build long-term sustainable value. No amount of viral tricks or optimization will allow you to escape that truth!”
Local Mobile Content Audience Grows 51% Great data confirming what I’ve been saying for a long time. Mobile is an important component of online marketing, especially for local businesses.
Kiva Now Allows You to Invest in US Small Businesses Great look at what Kiva is doing in the U.S. to fund small businesses. As the post says, poverty is poverty and why we believe help isn’t needed here, makes no sense.
Five Tips for Contributing to Online Communities Other Than Facebook and Finally, someone giving tips beyond Facebook and Twitter. Great post from HubSpot on the smaller focused communities and how to contribute/participate in them for great rewards. Good stuff!
The roots of word of mouth Great post from Church of the Customer on where Word of Mouth starts in companies. This really applies to all. Discussion includes the purpose of values, purpose-driven mindsets and much more. Great reality check on Word of Mouth, you can’t fake it.
Twitter: to tweet or not to tweet? – National Post There is absolute truth in this post about tweeting or not tweeting, and the decision process behind it. Twitter is NOT for every audience and every business, regardless of what social media “experts” say.
How To Get Your Blog To Rank In Google Great SEO tips for bloggers reported from Matt Cutts from Google. Includes reference to basic plugins and more.
How To Land Big Interviews When Your Blog Is Still Small Doing interviews as a blogger are a great way to build traffic and readership for your blog. This post has some excellent tips on getting interviews with the big boys (and gals) and how to handle yourself.
Announcing the June 2009 State of the Twittersphere Report Hubspot has released version 2 of their State of the Twittersphere report and it’s not surprising to those of us who have watched it’s rise to stardom. Just because numbers increase for traffic and sign-ups doesn’t mean people are actually using the service in a way that will allow community and conversation with marketers and others.
Authenticity vs. Authority Great snippet from David Meerman Scott on which has more power, authenticity or authority and I completely agree with him. People are past getting to know the “expert” they want to know you, how you can help them, and what benefits your relationship can bring. Great stuff.
Is “Community” a Lie? I love this quick post about the “lie of community.” Often times marketers talk about community as if it simply exists because of certain actions. Is that really community?
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Looking forward to connecting with you!
Maria 
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