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Online Community Building: Making the Decision to Build a Super Niche Social Networking Site

Monday we covered taking social networking participation to a whole new, profitable level.   Yesterday, I opened your eyes (I hope) to the huge difference between influence and impact and how the latter is only found in going past participation to the level of building and leading a community.  Today, given the possibilities shown I’m diving [...]

Beyond Social Networking to Profitable Community Empire

Yesterday I covered how social networking could be taken to the next profitable level, as in the participation level.  It’s inarguable, social networking participation is a key component of any social media marketing plan.  Yet, participation alone is not going to assist any small business in the powerful factors of dominating the influence factor in [...]

Social Networking Taken to the Next Profitable Level

Social networking, the power of community, conversations, and influence.  It’s truly one of the most powerful tools you have in your internet marketing arsenal.  Whether you’re a blogger, service professional, or small business… you have to know by now, social networking is a must have tool in your arsenal.  A great example of how you [...]

Social Networking and the Power of Influence

Social networking is a very powerful tool for many reasons.  And, as common place as social networking is in today’s online marketing plan — I’m still amazed at the amount of solopreneurs and small businesses that still don’t understand it’s tremendous power.  Using social networking is not about traffic, it’s about influence:  your influence on [...]

Social Media Marketing Success Series Part 3: Define Your Target and Measure Their Participation

Here we go… Part 1, How to Measure Success in Your Social Media Marketing, and Part 2, Success in Social Media: Defining Your Business Goals and Observing… today we’re going to cover the next step in successful social media marketing — clearly define your target audience and whether YOUR audience is actually participating in social [...]

Success in Social Media: Defining Your Business Goals and Observing

Earlier this week, I wrote about how to measure success in your social media marketing, today, I’m going to look at one of the key steps in measuring success that should happen before you even step in the arena of social media marketing — defining your business goals in using social media marketing.  Measuring success [...]

Doing Social Media Marketing Right with Nancy Marmolejo

If you’ve read this blog for any amount of time, you know I’m a huge fan of Nancy Marmolejo of Viva Visibility.  This diva has taken social networking far beyond just setting up profiles and has mastered the art of actually building business from using social networking to a whole new level.  Her insight and [...]

How to Measure Success in Your Social Media Marketing

Social media is here and it seems wherever you go online, you hear about your absolute need to use it, participate in it, and if you don’t do it — you’re losing out, right?  Yes and no.  The most important question, one that tends not to be on the minds of most using social media [...]

Social Media is About Communities Not Technology

Jeremiah Owyang shared an excellent summary of his recent Future of Social Web RoundTable, Event Notes:  Future of the Social Web RoundTable that need to be expanded on and understood by anyone attempting to use social media or the social internet to market whatever it is they are marketing.  While the Roundtable focused on the [...]

Web Success Diva’s Facebook Disabled for Nudity?

… Perhaps the pictures of my son in his hospital gown were a little too racy.  Or maybe it was the fact that I had reached 5000 connections and still had over 1,500 requests from others sitting in my account… I guess there is a new strategy spammers are using to attract hundreds of people [...]

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