The Friday Scoop: Sneak Peek at Facebook Timeline, 5 Reads Worthy of Your Time and a True Web Diva of Sorts

Facebook's New TimelineWelcome back to The Friday Scoop, my weekly report of what you need to know in marketing news and top picks that are actually worth your time to read.

This week we’re taking a look at a sneak peek into Facebook’s new Timeline (a major overhaul to profiles), a good look at the latest battle between Facebook and Google+ and more. And, I’ll introduce you to a web diva who is not exactly a woman, but I broke the rules this week to showcase one of my top advisors (and friend).

Facebook’s New Timeline

This week at the F8 Conference, Facebook unveiled the new, big overhaul of profiles–the Timeline (the intro video with the SNL guy who played Mark in the Social Network movie, was hilarious).  I digress.  So the great Timeline has been revealed and its definitely a major overhaul–one that I think is finally a good overhaul.

Facebook developers  have been given a sneak peek with the ability to switch over before the rest of you on 9/29 and I have to say, I’m impressed.

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Get Yourself Some Fancy Hands and Get Sh*t Done

Fancy Hands Assistance ServicePardon my french, but I’m in love.  Fancy Hands is my new best friend for getting things done.  I spotted them when my good friend Ron Hudson liked their Facebook page.  As with everything Ron shares, I had to check it out.  Boy am I happy I did.

Fancy Hands is a low-fee monthly service that gives you access to a team of people ready to complete specific tasks.  FH is just the gap-filler I’ve been looking for in my business.  Yes, I have an assistant (she rocks!).  I also have a dedicated team of coders, designers and such.

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The Friday Scoop: Facebook Friend Lists and Subscribe Button, 7 Reads Worthy of Your Time and a Web Diva You Need to Know

The Friday Scoop Online Marketing NewsWelcome back to The Friday Scoop, my weekly report of what you need to know in marketing news and top picks that are actually worth your time to read :-)

This week we’re taking a look at Facebook’s improved friend lists, the new Subscribe Button and what it means in your marketing, and the impending SSL requirement for all Pages with custom apps.  Also, meet a web diva you need to know if you want practical, savvy marketing advice.

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Zarrella’s Hierarchy of Contagiousness: Forget Unicorns and Rainbows Marketing

Zarrella's Hierarchy of ContagiousnessI’ve been a fan of Dan Zarrella, the Social Media Scientist, since reading a quick post titled People Lie Data Doesn’t back in 2007.  You see Dan Zarrella is one of the few marketing experts out there that actually lives outside the bubble of feel good advice and promotes the science behind marketing–letting the numbers guide decisions.

Dan’s latest brain child, Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas is a must read for everyone.  This is especially true if you’re following a bunch of marketing gurus who have never backed up their advice with data.

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